subject Women of all sizes pose in their lingerie for an empowering campaign
writer Tomoko
email tomoko_herrmann@yahoo.com
date 24-10-04 05:08
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A lingerie brand's latest campaign is mixing racy lace outfits with inspiring stories to encourage self-acceptance among women. 

is known for delicate lace bralets and other sheer intimates loved by the likes of and , but the designer is trying out something a little different for her latest social media campaign: taking the focus from the clothes to the women wearing them.

The series, called #AnineBingStories, features a selection of stunning ladies of different backgrounds and ages lounging around their homes in their favorite lingerie designs - while revealing intimate details about their lives.

A different campaign: Clothing brand Anine Bing have teamed up with nine inspirational women for a new lingerie campaign

Showing strength: Among the women are entrepreneurs, such as Maya Haile, a model and founder of non-profit The Three Goats Organization

Easy-going: The campaign is entirely Photoshop-free and includes women between the ages of 19 and 64, with the youngest, Janna Tew, proudly showing off her armpit hair in this snap

'The campaign is about loving yourself, celebrating yourself, being yourself, and wearing what you want t

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    Standing up: According to a blog about the new images, the campaign is 'about loving yourself, celebrating yourself, being yourself, and wearing what you want to wear for yourself'

    A fighter: Meredith Bruner (pictured) is described as 'a photographer, cancer survivor, and healthcare advocate'

    Right at home: Each woman welcomed the brand into their personal homes, where the candid photos were taken, meaning they felt completely comfortable and relaxed

    Caught out: Anine Bing's wares (worn here by model Chloe Hayward) are popular among celebrities such as Kendall Jenner

    Many of the ladies are businesswomen in charge of various companies, including skincare brands, lines of children's shoes, and even a non-profit dedicated to helping children, young women and families in Ethiopia access food and water.

    But what really unites all of them is the feeling of empowerment that they all expressed while candidly posing in the lingerie. 

    Cancer survivor Meredith, for example, explained that she took part in the shoot because she want to help others who have, or have had, breast cancer that there is life beyond the disease. 

    'I did this project with Anine Bing because I want women to see that there is life after breast cancer, and that you can still be yourself and empowered,' she explained.

    New mother Kylee, meanwhile, who was nine-months pregnant when she did her shoot in her home in California, discussed her desire to 'raise a young girl with a voice who sticks up for herself'.  

    Lounging around: 51-year-old fashion editor Angelina Jolin shows off a lace bralet sitting on the floor of her home

    Little lady: Los Angeles-based shoe designer Ashleigh Dempster, is pictured with her youngest daughter Vincent

    Helping out: The campaign even features three generations of women including grandmother Julie (right and left holding the baby), daughter-in-law Ashleigh and baby Vincent

    According to the Anine Bing Instagram, Kylee actually gave birth to 'a beautiful baby girl on 11.11.2017 at 5:01 pm', not long after her shoot took place.

    'Rae Lynn Hollister was born 7lbs 13oz and Kylee tells us: "Aside from telling her how cute she is, I also tell her how strong she is. She had to be in the NICU after she was born because she was having trouble clearing the fluid from her lungs. But she fought through fast, and is healthy and just perfect. I'm proud of her for entering the world a strong little lady from the get-go."'

    Each biography is followed by the woman in question's personal reason for buying lingerie, whether it be for comfort, for feeling 'sexy' or for simply treating themselves. 

    The photos and the stories are being posted on the brand's Instagram page with the hashtag #AnineBingStories.

    As for the lingerie, the outfits on show include a re-launch of some of the brand's most popular items as well as a few new styles added into the line. 

    Each of the bra and panty styles are on sale for under $100 and come in a large range of sizes.

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